'How many amazing potential mates have we missed out on because we were convinced the next profile would be better?' 'How quickly have we thumbed left simply because the face peering back at us had an eyebrow hair out of place or because the guy seemed short even though you could only see his head?' she writes. This doesn't just make us picky, but arguably unreasonably so. In a blog post about this for Psychology Today, Jen Kim writes about how in modern dating life, we no longer have the feeling of scarcity, as there are always so many options at our fingertips. By that logic, satisficers are more likely to end up happy. That, or you'll realise you left all your good options in the cold, and you'll end up with someone who's wrong for you. If you're always holding out for something better, chances are you'll end up with nothing.

He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.Account icon An icon in the shape of a person's head and shoulders. By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice - from the mundane to the profound challenges of balancing career, family, and individual needs - has paradoxically become a problem instead of a solution. 'In the Paradox of Choice, Barry Schwartz explains at what point choice - the hallmark of individual freedom and self-determination that we so cherish - becomes detrimental to our psychological and emotional well-being. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions - both big and small - have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

Schwartz the paradox of choice